Local Food: Innovative Marketing Strategies and Options Workshop
Wednesday, October 31, 2012 at 
Portsmouth Country Club, Greenland, NH 03840
12:30 pm ~ Registration
1:00 pm ~ Introductions
Nada Haddad, UNH Cooperative Extension Field Specialist, Food & Agriculture
1:10 pm ~ Marketing Strategies and Options for Direct Sales
Devon Whitney-Deal, Local Hero Member Services Coordinator, Community Involved in Sustaining
Agriculture (CISA), South Deerfield, MA
2:00 pm ~ Market Managers and Consumers: Trends, Preferences, and Characteristics
Alberto Manalo, Associate Professor of Environmental & Resource Economics, UNH
Department of Natural Resources & the Environment; and Jewel McKenzie, UNH Graduate Student
2:30 pm ~ Fish Fits into Local Markets Too!
Erik Chapman, UNH Cooperative Extension Assistant Professor/Specialist, Fisheries
3:00 pm ~ Local Woods for Local Foods
Sarah Smith, UNH Cooperative Extension Professor/Specialist, Forest Industry
3:15 pm ~ USDA Hispanic & Women Farmers Claim Process
Jay Phinizy, State Executive Director, Farm Service Agency
3:20 pm ~ Harvest Break: Enjoy local refreshments & network
3:40 pm ~ Marketing Risks or Marketing Wisdom?
Mike Sciabarrasi, UNH Cooperative Extension Professor/Specialist, Agricultural Business Management;
and Nada Haddad, UNH Cooperative Extension Field Specialist, Food & Agriculture
4:10 pm ~ Branding: When Someone Thinks of Your Farm, What Comes to Mind?
Devon Whitney-Deal, Community Involved in Sustaining Agriculture (CISA), South Deerfield, MA
4:50 pm ~ Keeping Your Food Safe – What You Need to Know
Catherine Violette, UNH Cooperative Extension Professor/Specialist, Food & Nutrition
4:55 pm ~ Putting Your Business on the Digital Map
Shane Bradt, UNH Cooperative Extension Specialist, Geospatial Technologies
5:25 pm ~ Local Food Victory with Social Media!
Sara Zoë Patterson, Seacoast Eat Local, New Hampshire
5:55 pm ~ Evaluation and Wrap-up
6:00 pm ~ Adjourn
